Response of Blood Urea using RF Scalar Network Analyzer

Reaction of Blood Urea utilizing RF Scalar Network Analyzer â€Å"2015 International Conference on Technologies for Sustainable Development (ICTSD-2015), Feb. 04 †06, 2015, Mumbai, India† Ingrid Anne P. Nazareth, Rajendra S. Gad, Sulaxana R. Vernekar, Gourish M. Naik Abstractâ€Urea content in the human blood is a significant boundary to screen the solid condition of a person. Typically a patient is sent to obsessive research centers for blood extraction to evaluate the genuine urea rate. Despite the fact that this technique is precise, it requires a ton of time and reagents. It additionally includes the dread of contamination during the extraction of blood. The strategy portrayed in this original copy gives a straightforward procedure dependent on RF reaction of urea in the human tissue. In this paper, research center examples of different urea rates were readied and their reactions were estimated utilizing a RF dielectric misfortune cell. The arrangement comprises of a sign generator and a range analyzer associated in scalar system mode to quantify the RF reaction from 10MHz to 500MHz. The outcomes show that there is a direct connection between the dielectric misfortune and the level of urea in the example. Keywordsâ€Urea, Health, RF Spectroscopy, Multivariate Regression. Presentation Wellbeing is a state of whole physical, social, and mental prosperity, and not actually the nonattendance of malady or infirmity.[1]-[3] Good Health or sound living inhumans creatures is the by and large the typical state of apersons body and brain, which intends to be free fromillness,painor injury.[1] Health care suppliers advance great wellbeing in people just as forestall or fix medical issues. Various different variables like the â€Å"determinants of health† can likewise impact the wellbeing status of people, which incorporate way of life, foundation, social and monetary conditions. Elevated levels of pressure can likewise influence wellbeing tremendously.[4] Wellbeing is regularly defaced by sicknesses and infections some of the time treatable, once in a while incurable.[5] The malady can influence any piece of the body for which there are meds accessible in like manner. One of the most significant organs are the kidneys wherein urea is an essential parts of pee which is separated by them. The treatment of urea by the kidneysis a significant piece of mammalian digestion. Urea has different tasks to carry out including thecounter ebb and flow trade systemof thenephrons which reabsorbs water and basic particles from the excretedurine and as a bearer of waste nitrogen. The change factor 0.028 g/mmol can be utilized to evaluate the proportional nitrogen content (ingram) of urea (inmmol).[6]Subsequently, 1gram of nitrogen is roughly comparable to 6.25grams ofprotein, and 1gram of protein is pretty much proportionate to 5grams ofmuscletissue. 1mmol of over the top urea in the pee, estimated by urea fixation in mmol/l increased by pee volume in liters generally equivalents to a muscle loss of 0.67gram in states of muscle squandering. Uraemiaor uremia which implies urea in the blood can be characterized as an excess of protein and amino corrosive digestion finished results (urea andcreatinine) in the blood that is generally discharged in the urine.[7] Symptoms of uremia incorporate weariness, shortcoming, sickness and spewing prompting loss of appetite,[8] muscle squandering, shallow breath, metabolic acidosis, tremors and unusual mental capacity. On the off chance that dialysis or kidney transplant isn't completed, uremia will prompt renal disappointment causing trance, trance state and at last passing. [9][10]One of the Potential Uremic Toxins is urea present at high fixations for example >300mg/dL or >50mmol/L. The impact of high uremic poisons are cerebral pains, retching, weakness, carbamylation of proteins.[10] The beginning of uremia is less than ideal for individuals who have kidney issue. Individuals who are more than 30 years of age and have a kidney work underneath half (Glomerular Filtration Rate [GFR] from 50 to 60 mL) are slanted to have a serious extent of uremia. Unexpectedly in the United States, around 8 million individuals have uremic manifestations with a GFR of Blood tests Essential tests performed for the determination of uremia arebasic metabolic panelwith serumcalciumandphosphorusto assess theGFR,blood urea nitrogenand creatinineas well as serumpotassium,phosphate,calciumandsodiumlevels. Uremia will show significant levels of urea and creatinine, high phosphate, typical or marginally high sodium, likely discouraged calcium levels and raised potassium. The doctor will check foranemia, thyroid and parathyroid capacities in an essential routine test. An admonition indication of built up renal disappointment is interminable sickliness. Calcium anomalies can be controlled by the thyroid and parathyroid boards as they are identified with uremia as longstanding or inconsequential disease of calcium digestion, just as stir up any indications of weariness. B. Pee tests So as to decide urea and creatinine leeway, a 24 hour pee assortment might be another option yet not be an exceptionally exact test because of the assortment method. Exchange research center tests, that ought to be considered for the nearness of blood throws, pH and protein, areurinalysiswith minute examination.[12] Technique The constituents like Urea whose recurrence reactions are to be estimated are broken down in a known amount of refined water. The multivariate and bend fitting measurable applications can display the multi-recurrence bio-electrical impedance range to create boundaries to evaluate body organization like Urea, Cholesterol, Glucose etc.[13] The rule behind the reaction of these constituents depends on assimilation of EM vitality by different atomic vibrations in the example. Readiness of tests Urea ranges from 10-20 mg/dL. Normal centralization of urea for example 15 mg/dL was utilized in the planning of tests. The arrangement tests were readied utilizing twofold refined water with half, typical, twofold and triple centralizations of urea. All the above said convergences of urea were broken up in 1 mL of Alcohol and 14 mL of water. Investigations were acted in quick compass mode followed by the moderate scope mode. The investigation was rehashed twice with a hole of one hour and two hours, to nullify the ecological impact. Both the outcomes were contrasted with the underlying outcomes and were seen as precise with a slight mistake. Cell Design A cell was created with a length of 12.5cms, expansiveness of 1cm and stature of 2cms. Within and outside of the cell was fixed with a meager copper foil which was then grounded. So as to forestall outside radiation, the phone was set in an iron compartment which was grounded.[14] The following generator, cell and sign analyzer were secured onto a wooden board to forestall any relocations as appeared in Fig. 1. The following generator utilized is the ‘Signal Hound following generator’ and the sign analyzer utilized is the ‘Signal Hound Signal Analyzer’. Impedance estimation Signal is infused at connector 1 toward one side of the phone from the Tracking Generator and afterward transmitted through the fluid section and saw at connector 2 at the opposite finish of the phone. Fig. 1: Experimental Setup Results By utilizing the above arrangement, the normal chart is recorded as appeared in Fig. 2. The RF spectra is appeared from 10 MHz to 500 MHz ceaselessly. . Fig. 2: RF spectra from 10MHz to 500MHz Despite the fact that the diagram appeared in Fig. 2 for all Urea fixations which have a conduct like that of the RF reaction of water, there is an unobtrusive change in the weakening level for urea at certain focuses and its neighborhood, some of which are given in Table I. In spite of the fact that fixation 3Urea is the outrageous degree of organization in the human blood, yet it was taken for examination to see the detectable changes in the ingestion design for urea focus. Since the variety were seen at the frequencies given in the table, it is consistently conceivable to extrapolate the centralization of urea to different fixations which are ordinarily found in the human blood. The table given underneath is significant when the estimation of the urea must be accomplished all the more quantitatively utilizing scientific relapse devices. One such strategy is called multivariate relapse procedure for which these recurrence focuses and comparing weakening can be taken care of as fact ors and the estimation of urea should be possible for obscure example fixations. The work is in progress. TABLE I Variety of Attenuation level of Urea in dB End The original copy portrays an exploratory procedure to decide the urea focus utilizing RF reaction cell. The outcomes acquired in the investigation show that the strategy is helpful for deciding obscure centralizations of urea in some random blood test non-intrusively. The outcomes demonstrated are for research facility arranged examples with Urea as significant constituent and not genuine blood test which contain more than 100 constituents. The strategy can be stretched out further to join different constituents and can be really contrasted and blood tests. The procedure is helpful in assessing urea fixation utilizing multivariate framework approach which is an absolutely scientific instrument. The blend of this device with the above discoveries can form into a full fledge instrumentation for deciding blood urea fixation non-intrusively. Affirmation Since a grant for the above work was given by the Goa University, creator Ingrid Anne P. Nazareth wishes to express gratitude toward them bountifully. References Graduate, Frank P. The Preamble of The Constitution of The World Health Organization.Bulletin of the World Health Organization, Vol. 80, No.12, 2002, pp: 981-982 Word reference †Health.Merriam-Webster. Recovered 21 April 2011. World Health Organization. 2006.Constitution of the World Health Organizationâ€Basic Documents, Forty-fifth release, Supplement, October 2006 Walter F. Boron â€Å"Medical Physiology: A Cellular And Molecular Approach† Elsevier/Saunders, pp: 837 Anuja Pandey, Sanjay Zodpey, S

Writing a Five Paragraph Essay

Writing a Five Paragraph EssayFor most students writing a five paragraph essay requires a certain amount of skill. It's not too hard, you just need to know the basics and then apply them correctly.Let's start with the paragraphs. The first paragraph should be short and the second should be about the same length as the first.In the second paragraph you can include the last person or the last item in your list. You don't want it to seem like it's too obvious that you want to talk about yourself too much. Just make sure that you don't oversell it or you could get labeled as self-promoting.The third paragraph should focus on what you want your conclusion to be. It's a great idea to come up with an idea and then move forward from there. So don't worry about what your conclusion is, just let the ideas guide you.In the fourth paragraph is good to go over the points that you are trying to make with a few examples. By doing this you will be able to see how well they work with the information you're presenting. Let your readers see that you have a solid knowledge on the topic.In the fifth paragraph you should do some research. You can read through the related materials that you've used in your essay. There's nothing wrong with this; it just shows that you are interested in getting more information and you are able to use it to write a better essay.The sixth paragraph can be about the most important point in your essay. Just keep it brief and don't get too flowery. Just stick to the point and make sure that you are clear about what you're trying to say. Once you've written the first paragraph, you'll want to continue in the next three paragraphs. And then move into the third paragraph, give more information to your readers, and then move into the last paragraph.

Hawthorne The Myth of the Docile Worker Essay

Survey This diary starts with a prologue to the notorious Hawthorne tests drove by Elton Mayo and Fritiz J. Roethlisberger. These trials depended on Mayo’s faith in the need to move the focal point of the board from a logical way to deal with one that esteemed human relations. The Hawthorne tests surfaced as the pioneer investigations of it’s time in human administration brain research. The outcomes built up a hypothesis known as the â€Å"Hawthorne effect† in which many have joined to frame the basics of cutting edge human relations in business. Roethlisberger portrayed the â€Å"Hawthorne effect† as a mindfulness from the average workers when unique consideration is given by their administrations along these lines achieving a positive change in profitability. Today, the â€Å"Hawthorne effect† is even compared as basically treating representatives well. Bramel is basic when pin-pointing the defects of the hypothesis. Being uninterested over the approach and precision of the investigations, he assumes the best about Mayo and rather inquiries specifically two parts of the hypothesis. The first is the presumption that laborers are handily controlled by their higher administrations to get useful and firm with their kindred specialists along these lines expanding efficiency paying little mind to the workplace or economy. The subsequent supposition that being, strife among the board and it’s laborers are because of outside variables and makes light of the way that irreconcilable circumstances between the two gatherings is inescapable. Reality remains that the firm is exploitive in it’s industrialist nature, chiefs will continually try to build efficiency while laborers will consistently pay special mind to their own financial intrigue. Bramel’s understanding of the Hawthorne impact places into play the way that the industrialist perceives that human relations is significant. Nonetheless, he puts it strongly that Mayo’s translation of the administration specialist relationship is that of a fantasy, and isn't applicable to all administrations and can't be utilized as a reading material answer towards managing laborers. Bramel isn't the one in particular who is basic with regards to the Hawthorne impact hypothesis. Richard Gillespie, 1991, presents us with the most adjusted view he firmly opposes with the Hawthorne impact hypothesis that fulfilled workers are beneficial representatives. Rather, he accepts the Hawthorne impact is dependent upon the understandings by the different specialists who deal with the circumstances and apply the hypothesis on their laborers to accomplish the outcomes they require. I accept the inquiry currently lies, by what method would managements be able to change their worker’s perspectives to accomplish a trusting and profitable laborer? An audit of : Bramel, D. (August 1981). Hawthorne, the Myth of the Docile Worker, and Class Bias in Psychology. American Psychologist, Volume 36(8) pp. 867-878. Oreg and Berson note that cautious determination process while choosing faculty disposes of cynicism in laborers and unites similarly invested individuals who are enthusiastic about their occupations and search for work fulfillment. (Oreg and Berson, 2011) along these lines, class predispositions and the irreconcilable situation among directors and laborers is decreased. Administrators can hope to accomplish their ideal outcomes and produce a spurred workforce. Directors can hope to amplify the limit and execution of their HR by orientating their laborers to acquaint them with the company’s objectives, destinations and vision, help their laborers comprehend the consistent changes and requests of their activity prerequisites and limits misconstruing and clashes in the working environment. At the end of the day, by setting execution desires that compare with the worker’s esteem frameworks assist administrators with forming their employee’s mentalities. (Oreg and Berson, 2011) Armed with such significant data, administrators who hand-off their desires and keep an open channel of correspondence among themselves and their laborers, permit laborers to accomplish their objectives utilizing their most ideal methods in the ways generally agreeable to them. Incorporating laborers into the firm is critical. By giving an adaptable and agreeable workplace, administrators can completely accomplish efficiency by permitting every specialist to be individualistic and arrive at their maximum capacity. (David Fairhurst, 2010) David woods concurs that intricate administration progressive systems ought to be evacuated and representatives are searching for the right to speak freely and their conclusions to be esteemed by administrations. He shows that so as to hold the best abilities, present day administrations are to be less abusive in their administration styles and give all the more captivating advantages. Workers welcome the straightforwardness help in the board and no longer feel that the firm is hoping to misuse them, rather to compensate execution based or meritocracy. (David woods, 2010) Wayne Gwilym the HR executive of protection firm Rockwool is one such director. â€Å"I am a change manager†, Gwilym states. 10 years prior, the laborers were negative and demotivated when Gwilym took over HR activities of the family based business. Today, Gwilym gloats of the change that the Rockwool workforce has experienced and has become an important advantage for the organization. The response for Rockwool’s workforce change introduced to us by Gwilym was basic. It was to get the HR group, administrators and their laborers to cooperate to create work strategies as a community oriented exertion and speed up it’s execution. Today, Rockwell emphatically accepts that a spurred workforce who trusts and anticipates the business’s future achievement is one of the powers driving the business forward. Gwilym is a change chief who sees the significance of giving his worker’s extending targets and building up a cost cutting undertaking (Harrington, Siã ¢n, 2010) An overview based research led by Anne Delarue, Geert Van Hootegem, Stephen Procter and Mark Burridge on collaboration and hierarchical execution go connected at the hip with the ideas as disclosed to us by Gyilym. The creators propose that an A survey of : Bramel, D. (August 1981). Hawthorne, the Myth of the Docile Worker, and Class Bias in Psychology. American Psychologist, Volume 36(8) pp. 867-878. comprehensive human asset framework which stresses on collaboration, will positively affect employee’s work fulfillment, duty and inspiration. These components thus lead to an improvement in worker perspectives and authoritative execution. The diary calls attention to that it is significant for directors to find how and why representatives carry on and play out the manner in which they do. (Anne Delarue, Geert Van Hootegem, Stephen Procter and Mark Burridge, 2008) Bramel’s hypotheses in the Hawthorne impact hypothesis including the legend of the quiet laborers and that class inclinations do exist is one that I accept holds substance even in our day and age. Further examination into the variables as called attention to by Bramel drive a similar point home, class predispositions will keep on exitting because of the industrialist idea of the businesses and that laborers are likewise people whose psychological state can't be controlled and is hard to anticipate. In today’s setting, the executives sees the significance of a changing and adaptable administration that places significance in the government assistance of it’s laborers so as to acquire greatest efficiency. Our society’s requesting and continually changing desires expects troughs to step capable to turn into a change director who can adjust and discover a harmony between the desires for the businesses and it’s workers. The executives styles will proceed to differ and change, be that as it may, one reality remains, it is the managers’ obligation to utilize the board procedures to decrease and dispense with dangers to the firm. By narrowing down the components that causes pessimism in the working environment, chiefs can forestall workers’ neutralizing attitudes and impeding organization societies from taking seed. As cited from Leo Burnett, â€Å"When you try to achieve the impossible you may not exactly get one†¦ But you won’t think of a bunch of mud either†. What's more, I accept this is the outlook supervisors ought to have when working in view of their laborers bearing that the workforce are the ones who represent the deciding moment a firm. As cited from Will Hutton, â€Å"Human assets assume a vital job in the change of an industry †yet just on the off chance that it grasps the challenges.† (Will Hutton, 2010) A survey of : Bramel, D. (August 1981). Hawthorne, the Myth of the Docile Worker, and Class Bias in Psychology. American Psychologist, Volume 36(8) pp. 867-878. Assets: Richard Gillespie, (1991). Assembling Knowledge: A past filled with the Hawthorne experiments†. Cambridge University Press. Shaul Oreg and Yair Berson, (Autumn 2011 ). Authority and employees’ responses to change: The job of Leaders’ individual characteristics and transformational administration style. Work force Psychology, Vol. 64 issue 3, pp. 627-659. Fairhurst, David, (Nov 2010). We’re at risk for dismissing the reality representatives are people instead of, well, HR. HR. HR. pp. 15-15. David Woods, (Nov 2010). HR Lessons†¦ From history. HR. pp. 62-62. Harrington, Siã ¢n, (Nov 2010). Request out of Chaos. HR. pp. 29-31. Anne Delarue, Geert Van Hootegem, Stepjem Protec and Mark Burridge, (2008). Cooperation and hierarchical execution: An audit of overview based research. Worldwide Journal of the board surveys, volume 10 issue 2, pp. 127-148 Will Hutton, (Nov 2010). We can't wish once more into reality manufacturing plants and steel processes that have been shut in the course of recent years. HR. Pp 22-22.

Mars Pathfinder Mission Objectives, Scientific Instruments - 2750 Words

Mars Pathfinder: Mission Objectives, Major Scientific Instruments (Research Paper Sample) Content: Mars PathfinderNameInstitutionIntroductionMars pathfinder landed in Mars in 1997. The American spacecraft consisted of a lander and a lightweight. NASA launched the mission the lander opened and exposed the rover. The rove conducted various experiments on the surface of the mars. The space mission carries scientific instruments that are used in the analysis of the Martian atmosphere, the geology, climate and the composition of its rocks. It involved using a low cost effective space craft dubbed cheaper, faster and better (BradyLong et al., 2014). The purpose of the low cost mission was to reduce the cost of the entire mission. It was a confirmation for various technologies including airbag-mediated touchdown. Others included automated obstacle avoidance.Mission ObjectivesThe objectives of the Pathfinder mission included: * To confirm Pathfinder as a faster, cheaper and better spacecraft. Its development had cost three years, * To underscore the commitment of NASA to l ow-cost exploration. The total expenditure was proved cost effective, * To prove that scientific instruments could be sent to another planet with the simplest technology compared to Viking mission (NASA, 2012)Major Scientific InstrumentsThese instruments included stereoscopic camera that consisted of spatial filters and atmospheric structure instrument (ASI). ASI collected data regarding the pressure, temperature and winds. The rover had an Alpha Proton X-ray Spectrometer (APXS). That analyzed rocks and soils. Inside the rover were three cameras (Hobbs et al., 2011). Two of the cameras were black and white while third one was colored camera. The instruments investigated the geology of the Martian surface. They were useful in determining the history of evolution of the rocks and surface. The land was also examined by looking at its mechanical and magnetic properties. On the front of the rover were two black and white cameras that coupled with projectors. These cameras allowed for th e caption of stereoscopic images together with the measurements. The colored camera was placed at an angle of rotation of 900. The mission demonstrated that it needed to deliver both a lander and free ranger robotic rover (Hobbs et al., 2011) It landed on the surface of Mars in a cost effective and sufficient manner. While accomplishing this goal, the pathfinder returned plenty of data. Consequently, it lived beyond the original design. The method of entering the Martian atmosphere was rather direct. A parachute was utilized to reduce its descent through the thin atmosphere. The parachutes had proper airbag system that helped to reduce the impact of external forces.Timeline of the MissionPathfinder was scheduled to depart on June 30 at 12.00am (The Pacific Daylight Time). By that time, it was set to cover a mileage of 1.3 million miles to Mars. In the next 24 hours, it was expected to be 982000 miles from the Mars. On the third day, pathfinder was expected to be 696000 miles from th e mars. On July 3, at 12.00am, it was expected to be 408 000 miles from Mars. Path finder was set to enter the upper atmosphere of Mars where it was set to begin landing. Only the Doppler shift was the likely signal to convey the frequencies of the waves (NASA, 2012). The entry, descent and landing were programmed to last for 4.5 minutes in a particular sequence. First, the mission decelerates rapidly into the atmosphere by use of heat shield.The next step was the deployment of the parachute followed by the separation of the heat shield. The lander was then scheduled to descend on the bridle. The next sequence of events was the return of information by the radar. The airbags inflated as the bridle cable was cut. The landing on the Ares Vallis surface occurred. The events of entry, descent and landing took place on July 4, between 11.32am and 12.33pm. Other major events occurred on July 4. On July 5, the flight team processed various images and developed an approximate estimation of the suns position. On the same day, the first downlink session was conducted by means of low-gain antenna (NASA, 2012). A set of images of the rover sitting on the surface were down-linked during the final transmit element. The mission ended on July 5.Findings from the PathfinderThe lander made a number of revelations abo...

Is Body Image Affected By Mass Media Essay - 2192 Words

Throughout the twentieth century, mass media has helped shape American culture; however, not only culture is affected. Media has begun to change the way people view themselves and others. Body image is a significant part of a woman’s self-perception: it affects her self-esteem, her confidence, and her health practices. For generations since women gained the right to vote, media has taken an ever-tightening hold on body image. Women have been convinced for decades that in order to be a part of this male-dominated culture, they have to be able to do everything a man can do while wearing gorgeous clothes, staying slim, and doing other things to make themselves â€Å"beautiful.† Mass media has an immense impact on body image, and this relationship†¦show more content†¦When its power is not abused, mass media is a wonderful luxury, but when it falls into the hands of the egotistically motivated, it becomes a weapon of mass destruction, vaporizing any chance of allow ing a woman to choose her own opinion about her body – or anything else for that matter. Outside influences have a tremendous impact on body image. These influences range from family and friends to culture and religious beliefs. Parents’ roles in a child’s life tend to be the most influential – especially mothers’ roles in the lives of their daughters. When a woman has been influenced by the culture and media that surround her, she falls into a continuous cycle of weight gain and loss. Upon seeing their mothers struggle with body image and weight problems, it is implanted into young girls’ minds that the cycle is normal. Some mothers even recognize the problem that they have and apply this knowledge to â€Å"try to protect their daughters from falling into the same trap and try to push them further to be thin† (Almoayed 1). This constant push and pull causes a thorough confusion in the child’s mind and creates an informational vacuum in which all knowledge pertaining to weight or diet will be meshed and melded together. The influence of parents on a young girl, however, is oftentimes overpowered by the influence of her peers. Women and girls are not thoroughly encouraged to make bonds with other females, while men are bonded by political andShow MoreRelatedThe Between Media And Body Image1348 Words   |  6 Pagesconstructed by the society and by the media. But women are affected that kind of construction. Mass media give narrow definition about the standard of beauty. Delis noticed this massage everywhere, especially in the media, â€Å"I am so affected by Glamour magazine and Vogue and all that; I’m looking at all these beautiful women. They’re thin. I want to be just as beautiful. I want to be just as thin. Because that is what guys like† (Hesse-Biber, Sharlene Nagy 12). The media representation of the thin idealRead MoreMedia And Ethnic Identity Influencing Self Image1233 Words   |  5 PagesMass media plays a very huge role in the way in which young black women and adolescents see themselves. 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Being overweight is linked to laziness, lack of willpower, and being out of control.†(Grogan 325) Despite common misconceptions, body image affects all groups of people. Consequently, the image people have of themselves and the way that they reactRead More Body Image Essay1153 Words   |  5 Pagesthe image, along with the subtopics â€Å"Magic Moves that Work Your Whole Core,† â€Å"Superfoods for a Sexy Stomach,† and â€Å"4 Ab Mistakes Everyone Makes.† It is no secret that modern American culture gives great importance to body image, namely to h aving a â€Å"perfect† physique, although a vast majority of the population is far from attaining said physique. I struggled for years to â€Å"make peace† with my own body and obtain a positive body image, hence why I have chosen to research body image and the media, focusingRead MoreResearch Paper on the Effects of Mass Media on the Perfect Body Image1569 Words   |  7 PagesHow can you determine what body image should be? The desire for the perfect body has been prevalent throughout society for a vast majority of time. What makes teenage girls feel the need to strive for this â€Å"perfect body†? Some have asked, â€Å"†¦a rapidly growing body of research addresses the question of whether body perfect ideals in the mass media are a core risk factor for negative body image, particularly in women† (Dittmar, Helga) My hypothesis is â€Å"Does the media influence adolescent girl’s weight

William Shakespeare s A Midsummer Night s Dream And...

The Shakespearean notion of comedy and tragedy have been interpreted by countless critics as absolute contradictions of one another. For instance, there is a belief that the everlastingly romantic tale of Romeo and Juliet is unambiguously a tragedy, just as A Midsummer Night’s Dream is undoubtedly a comedy. Each possesses separate, defining, characteristics which drastically alter the storyline of a play, and develop the end into either one of comedic proportion: in which there is the promise of character procreation, or a tragic one whereas the ending will signal their untimely demise. In this manner, they are a complete antithesis of one another. However, the characteristics that define the Shakespearean understanding of comedy and†¦show more content†¦More precisely, although comedy and tragedy may be balanced upon diverse principles, they must follow this pattern in order to gain the desired effect. Along with this pattern are various aesthetics that provide suppo rt to the comedic and tragic elements of Shakespeare’s works. Grady argues that throughout the plays of A Midsummer Night’s Dream and Romeo and Juliet, the interaction â€Å"between the sexes †¦ humanity and nature, and between imagination and reality† (287) are essential to the thematic structure. Furthermore, by observing how these particular instruments of literature connect with one another, it becomes easier to understand the comedic actions involved in A Midsummer Night’s Dream, and how it mirrors the same progression as Romeo and Juliet; primarily revolving around the characters of Hermia and Juliet, and their reception to the patterns and aesthetics illustrated. The first act of A Midsummer Night’s Dream opens with the immediate introduction of the conflict at hand: like all romantic tales, Hermia is divided from her true love by the harsh disapproval of her father. Shakespeare’s portrayal of daughters shows them not as individu als, but rather as pieces of property to their fathers. They are forced to assume certain roles in order to satisfy the needs of the man in charge, whether it be their father or eventually a husband, in order to maintain the balance of order within the play. It is because of this that Hermia is voicelessShow MoreRelatedWilliam Shakespeare s Romeo And Juliet And A Midsummer Night s Dream1580 Words   |  7 Pagesmake common illusions. Characters in Romeo Juliet and A Midsummer Night s Dream also experience this idea, demonstrated when they are tricked by their own perspective and only see what they think is the best scenario. Illusions are created based on people s perceptions of reality. It is then clear that in Romeo Juliet and A Midsummer Night s Dream, perspective creates reality. This perspective creates a version of truth that hides the reality from people s eyes. 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Branding Bangladesh free essay sample

We would always be available and ready to explain further any of the contexts whenever asked. Sincerely yours, Members of the Brainstormers Acknowledgements Any comprehensive work such as report making owes credit to multitude of people. Certainly, we should acknowledge the contributions of the pioneers in the field of marketing branding, especially those whose teachings have become a part of our thinking. First we commit ourselves grateful to almighty Allah who gives us power and knowledge to complete the report. Then we acknowledge our honorable course teacher Rafiuddin Ahmed; who has opened the door of knowledge in front of us. Through the whole semester he has broaden our outlook in Pricing and related sector. Next we acknowledge the Writer of the book who has helped a lot by writing a core book on: Strategic Brand Management (3rd Edition) -Kevin Lane Keller Without the direct and indirect support of these dear people this report would not exist. Contents |Serial No. | Topic Name |Page no. | |1 |Introducing Sundarbans |12 | |2 Nation Branding |13 | |3 |Branding Bangladesh |13-14 | |4 |Why select Sundarbans |14 | |5 |Branding Sundarbans |15-18 | |6 |Main attractions |19-20 | |7 |Requirements and recommendations |21 | |8 |Key Development strategies for Branding Sundarbans |22-25 | |9 |Conlusion |26 | |10 |Reference |27 | EXECUTIVE SUMMARY In our report, we have discussed about a very significant phenomenon and that is our country’s natural pride Sundarbans. No other thing is so important for our nation in branding our country than the one and only Sundarbans. It is our nation’s very much blessing from God that, he has given it upon us. Not only its natural beauty but also its natural resources have made us very resourceful. Sundarbans is the largest mangrove forest in the world and it was on the short list of the new natural Seven Wonders of the World. The most amazing matter about Sundarban is that, it is the only forest in the world where the Royal Bengal Tiger lives. This Bengal tiger is a very rare animal in the world and its now on the verge of extinction. Most part of the Sundarban is water covered area and that is why it is called mangrove forest. Bangladesh can easily brand this mangrove forest and could gain a lot of attention of the foreigners. As a UNESCO world heritage site, the government of Bangladesh can make this extraordinary forest much more attractive to the outside world especially to the westerners. This â€Å"Beautiful Forest† sundarbans is the thing that we can proud of very much. It can be the main attraction for the visitors who love forests. The beauty and natural resource of the Sundarbans can symbolize the natural beauty of Bangladesh. The name may have been derived from the  Sundari  trees (the mangrove species  Heritiera fomes) that are found in Sundarbans in large numbers. Tourism as an industry can have all grounds to contribute to the national exchequer along with other industries. Perhaps, it sounds quite new when it comes up as industry in our country but tourism is one of the oldest industries across the world. As we look into the growth of tourism in the region, we do come to see bewildering facts that many countries of this region those developed quite a lot in industry did not have substantial natural advantages to turn tourism into industry. Though Sundarban consists of two countries- Bangladesh and India, most part of it are located in the Bangladesh portion. And again most number of royal Bengal tiger also live in the Bangladesh part. For that reason, it can easily be a tourist attraction and thus could become a good tourist spot for the tourists all over the world. Introduction As a student of marketing, we have to acquire a thorough knowledge about nation branding and country image. As a result to brand our own country is a very big as well as effective effort for us to achieve that knowledge. Moreover, the worthwhile thing is that, Sundarbans could be a good area of interest for the foreigners to visit our country. The Sundarbans provides a unique ecosystem and a rich wildlife habitat. According to the 2011 tiger census, the Sundarbans have about 270 tigers. Although previous rough estimates had suggested much higher figures close to 300, the 2011 census provided the first ever scientific estimate of tigers from the area. The management of wildlife is presently restricted to, firstly, the protection of fauna from poaching, and, secondly, designation of some areas as wildlife sanctuaries where no extraction of  forest produce  is allowed and where the wildlife face few disturbances. Although the fauna of Bangladesh have diminished in recent times[  and the Sundarbans has not been spared from this decline, the mangrove forest retains several good wildlife habitats and their associated fauna. Of these, the tiger and dolphin are target species for planning wildlife management and tourism development. There is high profile and vulnerable mammals living in two contrasting environments, and their statuses and management are strong indicators of the general condition and management of wildlife. Origin As a marketing student it is necessary to know different tactics and policies available to the term of Branding. The main purpose of our report is to make it an efficient as well as well-concerned item for a branding manifesto in the criteria of nation branding. Our teacher Mr. Rafiuddin Ahmed has been very much concerned with our topic and helped us in every step to create this wonderful report. The most important aspect of this report is that it has the latest information about the country aspect, the natural resources allocation items, the forest related articles and much more. It is a report which consists of all the current stuffs about the nature, the scenario, the natural habitat issue related to Sundarbans. Mostly our report is based on the nation branding that means we are very much focused to brand our country by Sundarbans and it is our main view of making this report. Therefore the natural scenario and the tourist attraction are all covered in this report about the Sundarbans. The most general view of this report is that, if a general person reads this report, he or she could easily understand the branding in Bangladesh and its current market situation, position, relevance in our country. Many organizations and renowned personalities of the world have made their report according to this planning process. Therefore to make this report meaningful and acceptable, we have tried our best to do this work a perfect one. Objectives Every report has some objectives. There are one broad objective and some specific objectives in their respective field. Our report on ‘Sources of Nation Branding’ has some specific objectives and a broad objective. Broad objective To make Sundarbans as a major branding element for Bangladesh. Specific objectives: ? To know the branding aspects of Sundarbans. ? To know the current tourism situations. ? To explain the various branding ways to brand our nation. Methodology We prepared one third of our report from secondary sources. We collected all the required information from different reference books, journal and related papers. All the members of our group worked hard in seminar for preparing this report. We also followed our text book for collecting some necessary information. The sheets provided by our course teacher also helped a lot for preparing report. Limitations We face some specific problem while preparing this report. These problems created some barriers to go ahead. Those specific problems are – 1. We didn’t get enough time to prepare this report, that’s why we prepared the report in a hurry. 2. We also had some financial problems to prepare the report. 3. We didn’t get all the required materials for enhancing the report. Introducing Sundarbans Sundarbans is the largest mangrove forest in the world. It is listed as a world heritage site by UNESCO. Two third of the Sundarbans remain in Bangladesh and the rest of it are situated in the India. The name  Sundarban  can be literally translated as beautiful forest in the  Bengali language  (Shundor, beautiful and  bon, forest). The name may have been derived from the  Sundari  trees (the mangrove species  Heritiera fomes) that are found in Sundarbans in large numbers. Alternatively, it has been proposed that the name is a corruption of  Samudraban  Shomudrobon  Sea Forest) or  Chandra-bandhe  (name of a primitive tribe). However, the generally accepted view is the one associated with  Sundari  trees. The history of the area can be traced back to 200–300 AD. A ruin of a city built by  Chand Sadagar  has been found in the Baghmara Forest Block. During the  Mughal  period, the Mughal Kings leased the forests of the Sundarbans to nearby residents. Many criminals took refuge in the Sundarbans from the advancing armies of Emperor  Akbar. Many have been known to be attacked by Tigers  Many of the buildings which were built by them later fell to hands of Portuguese pirates, salt smugglers and dacoits in the 17th century. Evidence of the fact can be traced from the ruins at Netidhopani and other places scattered all over Sundarbans. The legal status of the forests underwent a series of changes, including the distinction of being the first  mangrove  forest in the world to be brought under scientific management. The area was mapped first in Persian, by the  Surveyor General  as early as 1764 following soon after proprietary rights were confiscated from the  Mughal Emperor Alamgir II  by the  British  East India Company  in 1757. Since the British had no expertise or adaptation in mangrove forests. Systematic management of this forest tract started in the 1860s after the establishment of a Forest Department in the  Province  of  Bengal, in  British India. The management was entirely designed to extract whatever treasures were available, but labor and lower management mostly were staffed by locals. Nation Branding Nation Branding is the establishment of an image (internally and externally) for a country based on positive and relevant values and perceptions. Nation branding aims to measure build and manage the reputation of countries (closely related to place branding). Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasize their distinctive characteristics. The branding and image of a nation-state and the successful transference of this image to its exports is just as important as what they actually produce and sell. This is also referred to as country-of-origin effect. Nation branding is still a developing field in which scholars continue their search for a unified theoretical framework. Many governments have resource dedicated to Nation Branding. Their aim is to improve their countrys standing, as the image and reputation of a nation can dramatically influence its success in attracting tourism receipts and investment capital; in exports; in attracting a talented and creative workforce and in its cultural and political influence in the world. Simon Anholt is widely considered to be the founder, champion and instigator of this concept and field of study and practice. Branding Bangladesh Like other countries, Bangladesh has started to brand her and trying to figure out the resources, capabilities, acumen in the related field. We have lots of scopes/opportunities; resources say novel laureates, historical places, longest beach in the world, culture, manpower, cuisine etc. Lack of proper branding initiative and expertise, we are lagging behind form the race of branding the country. Simon Anholt identifies 6 criteria for branding a nation. They are: 1. Tourism, 2. Exports, 3. Governance, 4. Investment immigration, 5. Culture and heritage and 6. People. Tourism sector Tourism sector has a lot of potentiality for branding. It can be our major criteria for branding. We can create a positive brand image about Bangladesh by branding our beautiful tourist area. Because most of the people when think about any country, the first visual image come to mind that the tourism place of the country. We have many place in the country which is full of natural beauty, they need to be properly advertised and maintained. Why Select Sundarbans We have the largest mangrove forest in the world. This is The Sundarbans. The Sundarbans over the years attracts adventurous forest product collectors, hunters, nature and wildlife lovers, researchers, and tourists. The beauty and natural resource of the Sundarbans can symbolize the natural beauty of Bangladesh. It has the unique beauty with the dazzling expanse of green, the blue heaven overhead meeting the horizon, the playful high tide and the ebb, the very smell of life in the air and the pristine sea beach. The Sundarbans play an important role in the economy of the southwestern region of Bangladesh as well as in the national economy. It is the single largest source of forest produce in the country. The forest has been declared a world heritage site by UNESCO in 1999. So, we select Sundarbans for Branding Bangladesh. Branding Sundarbans The word â€Å"brand† is widely used but unequally understood. Its meaning ranges from source country to consumer’s perception about a product. In today’s world, consumer perception gets more currency. If we put it simply, a brand is defined as a name, term, sign, symbol, design, or a combination of all these elements that is intended to identify the goods or services of a seller and differentiate them from competitors. According to marketing guru Philip Kotler, â€Å"Brand image is the set of beliefs consumers hold about a particular brand. † Simon Anholt, pioneer of nation branding, argues that brand is intangible because it has brand value as outlined in his book Brand New Justice. The brand value lies in the trust of a brand name for quality and reliability, a form of guarantee for its reputation, a promise the brand delivers and the service it provides to the consumers. An increasing importance of the symbolic value of products has led marketers and, consequently, policy makers of countries to leverage their products with distinctive characteristics of the country of origin. Here comes the concept of ‘place branding’. Dr Heather Skinner provides a comprehensive definition of place branding: â€Å"a place’s promotional activities, contextualized in the domain of marketing communications, marking the place with a distinct identity in the minds of the various target groups targeted by the incorporated place, from an inside-out approach, assuring the place’s multiple stakeholders, in partnership, manage and communicate the place’s brand identity to a wider world as they wished it to be presented. † The idea of nation branding is an extended form of ‘place branding’. Nation branding focuses on the nation as a whole — its people, culture and heritage, products and exports, investment, climate, tourism and so on. Bangladesh must take care of its own brand. This means that it must invest in its brand. It must manage and promote its brand. This is a task that must be taken by the government. The government has to take initiative to identify the full agenda of the country and mobilise the power. For this, the government needs to involve the key stakeholders. Participation in the branding process would encourage the stakeholders to promote the brand. The government, with a positive initiative, can get the willing support of other stakeholders. Every citizen and organization in a country would like to share a positive image of the country. A successful brand will represent the diverse. A good brand will take into account the inherent complexities and, at the same time, it will differentiate the nation from the others, putting it in the best light possible, without exaggeration or distortion. Bangladesh is a wonderful Country in the world. Bangladesh has many tourist spot. All spot are very attractive and well-known. Sundarban is one of them. It is more beautiful place for the Tourist. The largest mangrove forest in the World (140,000 ha). The World famous Royal Bengal Tiger’s homeland and about 400 tigers live in sundarban. About 30,000 wonderful spotted deer live in sundarban. There are many Tourist Spot in Sundarban. We have the largest mangrove forest in the world. This is The Sundarbans. It can be the main attraction for the visitors who love forests. The beauty and natural resource of the Sundarbans can symbolizes the natural beauty of Bangladesh. place. Our most of the tea garden is situated in Sylhet district. It can symbolize the beautiful image of Bangladesh. KATKA Katka is one of Heritage sites in Sunderban. In Katka there is a wooden watching tower of 40 ft. high from where you can enjoy the scenic beauty of Sundarban. A beautiful sea beach is there is Katka; you will enjoy while you are walking to go the beach from the watching tower. Verities birds are visible in Katka. Most beautiful place in sundarban. Kotka beach is truely magnificent. This sand track   is five km long. I heard   Kotka Beach is beautiful. But, it was more than beautiful. Moreover, it is built by nature and cared by nature. We were standing in front of Bay of Bengal and behind us there was the largest mangrove forest of the world. The weather was perfect to take a sea bath. We made a lot of joy while some other were too busy to keep the snaps of this beautiful place in a beautiful day. We   stayed there till noon and then slowly made a return walk through the mysterious jungle of Sundarban again. It was really a thrilling walk. If one are interested to go to kotka beach, you will find it  Ã‚  south-east of  Ã‚  Nilkamal  Ã‚  in the range of the Sundarbans. Usually it is convenient to start from the nearby island of Mongla (Khulna) by a variety of different boats, such as speedboats and cabin cruisers. The World famous Royal Bengal Tiger’s homeland and about 400 tigers live in sundarban. About 30,000 wonderful spotted deer live in sundarban. There are many Tourist Spot in Sundarban. Katka is one of Heritage sites in Sunderban. Katka a base for safaris, and well spot to see tigers and for bird-watching. Katka is well known for many rare and majestic wild animals. At Katka, one can see many precious wild animals right from tigers to deer and also varieties of birds and many kinds of monkeys. Here one can hear the natures’ music mixed with the wild fowls in the mornings and evenings. For those interested in wildlife trekking, the vast expanse of grassy meadows running from Katka to Kachikhali (Tiger Point) is an ideal route. Don’t miss this place if you are an adventurous tourist. HIRAN POINT This is another tourist spot in Sunderban. It is called the world heritage state. You can enjoy the beauty of wild nature and dotted dears walking and running in Hiron point. There is number of spot in sundarban. Hiron Point is another tourist spot in Sunderban. It is called the world heritage state. Hiron Point is a graceful spot, great for spotting tigers and other spectacular and rare wildlife animals. Also known as Nilkamal, it is well-known for tiger, deer, monkey, crocodiles and many precious birds. Often they are looking out there. This place attracts many tourists owing to its natural beauty and connate splendor. This is a place to have a look at the rare species of wild animals and birds, to be noted in the diary of bird watchers and wildlife enthusiasts. Every visitors can Enjoy their time by watching this beautiful sinary of the nature. Here land and water meet in many novel fashions, Wildlife presents many a spectacle. No wonder, you may come across a Royal Bengal Tiger swimming across the streams or the crocodiles basking on the river banks. With the approach of the evening herds of deer make for the darking glades where boisterous monkeys shower Keora leaves from above for sumptuous meal for the former. For the botanist, the lover of nature, the poet and the painter this land provides a variety of wonder for which they all crave. Its  beauty  lies in its unique natural surroundings. MAIN ATTRACTIONS Wildlife photography including photography of the famous Royal Bengal Tiger, wildlife viewing, boating inside the forest will call recordings, nature study, meeting fishermen, wood-cutters and honey-collectors, peace and tranquility in the wilderness, seeing the worlds largest mangrove forest and the riverine beauty. FAMOUS SPOTS The main tourist spots in Sundarban are Karamjol, Katka, Kochikhali, Hiron point and Mandarbaria. Hiron Point (Nilkamal) for tiger, deer, monkey, crocodiles, birds and natural beauty. Katka for deer, tiger, crocodiles, varieties of birds and monkey, morning and evening symphony of wild fowls. Vast expanse of grassy meadows running from Katka to Kachikhali (Tiger Point) provides opportunities for wild tracking. Tin Kona Island for tiger and deer. KARAMJOL Karmajal is one of the wonderful visiting places in sundarban. To appreciate and to view the most cherished species of Bangladesh’s wildlife, thousands of visitors make their way to Karamjol, a ranger station deep in the forest that also serves as a deer-breeding center. Bangladesh has some exquisite wildlife species that are unique to the country, and Karamjol is one of the gateways to the majestic wildlife sanctuary, Sundarban. About karamjol: Karamjol is one of the gateways to the majestic wildlife sanctuary, Sundarban. ? Karamjol, a ranger station deep in the forest that also serves as a deer-breeding center. ? In the year 1966, the 38 500 square kilometers of Sundarban was declared a wildlife sanctuary . ? Hunting in this area is strictly prohibited and illegal. ? Karamjol is one the main tourist attraction point in shundarban. ? Every year thousands of visitors make their trip to karamjol. ? The preservation and conservation of rare and endangered species, such as the Royal Bengal Tigers, are the primary concern of this national park. Wildlife of karamjol the treasure of karamjol is its wildlife. t is a kind of the focal point for the tourists. here one can enjoy the true sprite of the amateur forest. here one can see many kinds of species from birds to crocodiles. The lists of wildlife are following thereby: 1. Mammal, 2. Insect. 3. Bird species (260 species). 4. Reptiles and fish (120 species). 5. Wildlife enthusiast can look forward to viewing River Dolphins. 6. Salt-Water Crocodiles. 7. Deer. 8. Wild boar. 9. Ducks. 10. Sandpipers. 11. Moths. 12. Monkeys. 13. Snakes. 14. Foxes. 15. And the ever elusive and graceful Royal Bengal Tiger. Requirements and Recommended Items The requirements to make a trip to karamjol are quite easy and hassle free. they are following thereby: Visitors who are elicited in catching a glimpse of the breathtaking wildlife of Bangladesh at Karamjol and Sundarban must first gain permission from the Forest Officer before entering the forest. ? And vaccines against Cholera must be taken before leaving for Karamjol. ? Other recommended items for the trip include dressing according to the tropical climate. ? boots with rubber soles or comfortable walking shoes ? Adequate drinking water. ? Insect repellent. ? A medical kit. ? Anti-diarrhea medication. ? And ant-malarial medication is also proposed. Karamjol and the breathtaking natural world of the Sundarban Wildlife Sanctuary await the adventurous traveler. To stand in one of the world’s largest mangrove belts, the mysterious forests and swamp land, and be amidst he picturesque jungle of Bangladesh, is an experience that will stay forever embedded in the hearts of those who come to explore Bangladesh. DUBLAR CHOR Bangladesh is a wonderful country. Along with sky touching hills and forests there are a lot of majestic beaches and islands. Dublar chor is one of them. This island is an awesome place for visitors. This beautiful little island can be found on the southern border of the Sundarbans. It looks onto the magnificent bay of bangle, providing visitors with some outstanding views. It can be said that Dublar Chor is like paradise in the Bay of Bengle. Around 50,000 individuals stop here every year. Many of these visitors are local, but each year more and more foreigners seem to be added t o the mix. One of the main reasons that so many people make the trip out to Dublar Char annually is because it is the best location to celebrate Rash Mela and holy bath. This Hindu festival is based on the meeting of Radha and Krishna a pairing which is celebrated by a three-day long annual festival. The tradition dates back more than 200 years and is incredibly exciting for both local and international visitors . The island is beautiful and awesome†- that’s what I can say about the Dublar Char. The beach Is a nice one. And the water is like glass. Most important thing is that there is no  pollution  in the island. All are built by nature and taken care of by nature. Forest is very near and you can feel it. | | | | | | Dublar Char, a beautiful island known for its picturesque scenes, is famous for fishing and is a place for fishermen with abundant of fish fauna. One can enjoy the fishing here, The Island has all the natural beauty of any of the world renowned Islands. It is an attractive island where herds of spotted deer are often seen to graze. A casual walk around the Island provides the tourist with the chance of spotting many wild animals. With water all around and with lots of fish fauna, Dublar Char offers unique experience to the enthusiastic visitors. Key Development strategies for Branding Sundarbans 1. Establishing Priority Zones: Overall development of tourism in a country is a huge task that should be a coordinated effort while stakeholders, both public and private one, must reach a consensus in designing and creating priority zones for tourism in Bangladesh. Selecting priority zones is something that needs special focus and consideration from different sectors like Ministry of Civil Aviation Tourism in collaboration with Ministry of Finance, Ministry of Planning, Ministry of Forest and Environment, Bangladesh Bank, Bangladesh Parjatan Corporation, different Chambers of Commerce Industries, and interested corporate houses. To present an international standard Tourism Site, we not only have to take soft policies but also have to take hard policies as well. We ought to realize and believe that Branding for Sundarbans for the international visitors needs to understand the nature of available Tourism facilities they are interested in. 2. Marketing Mix Strategy: For any commercial venture appropriate marketing mix can play a dominating role along with other relevant mechanisms. When it comes to marketing mix for Sundarbans, the concept of marketing mix has to be understood in a way that the industry can become objectively profit oriented by using all its competitive advantages. The 7P’s, that is Product, Price, Place, Promotion, People, Process and Physical Evidence, of the marketing mix needs to pragmatically be considered to create effective market oriented customer services that can attract the local and international customers. There are sea, hill, historical and cultural tourism products in Bangladesh. That is why the nature of marketing strategy or product strategy should comply with the regions and its vicinity. Tourism as an invisible sector especially international tourism, as one of the most vibrant indistinguishable export sectors, get significant amount of foreign exchange to the balance of payment and makes very important contribution to the economic growth of a country (Hossain 2006). Tourism is regarded as an invisible export because it has the potential to bring foreign exchange to a country, through the provision of services to overseas visitors (Davidson 1994). 3. Branding Bangladesh as a Largest Mangrove Forest: In order to promote any country as tourist destination the collective efforts from the different stakeholders are mandatory because the bigger success of the promotion abroad depends on creating and presenting a very positive image of the country where the role of branding plays a definitive performance. So far as our tourism experiences are concerned our biggest fallout in tourism is lack of brand image. Briton (1979) in his article â€Å"the image of the third world in tourism marketing† pointed out the inability of the tourism industry to represent destinations as real places and noted that the third world destinations are portrayed as paradise, unspoiled, sensuous, mystical and/or exotic and these types of representation affect tourists’ expectations and behavior. As a result, branding Tourism in Bangladesh is a part of Branding Bangladesh as a nation, what means that Bangladesh should be branded first as a nation so that the products of the Bangladesh can be placed in the other parts of the world. Baker (2007) argues that creating a brand that is going to stand out from competitors, resonate with customer needs, and gain the support of local stakeholders requires patience, vision, collaboration, and strategic thinking. This is the high time for us to have a collective branding approach for Bangladeshi products abroad in general and for tourism in Bangladesh in particular. 4. Communications Strategy: Communication means a total sum of different facilities provided by roads and transports, power and energy, telecom and ICT based communication and so on. When the question of branding Bangladesh comes to the table of discussion, ur strategists both private and public ones should have a comparative picture of our communications with our neighborin g countries. Our roads and transport system cannot meet the global standard. Most of the roads of inter-district communications have been suffering from severe damage and maltreatment, for example, one passenger has to take about 7- 9 hours from Dhaka to Khulna. About 95% of the foreign airlines don’t cover any destinations of the country rather than Dhaka. The domestic flights between Dhaka and other destinations are not hassle free. World Wide Web creates a new avenue for a number of new players into the tourism marketplace. Internet as a main distribution mechanism for direct contact is the noteworthy creation. A well-organized, informative, easily accessible attractive website needs to be designed to pull the tourists. Search Engine Optimization (SEO) is the prime criteria here to make the browser hit the particular website. Better communication will increase the number of domestic tourists as well as overseas tourists. 5. Accommodation Strategy Developing unique accommodation facilities is an integral part of total tourism approach. What has to be stated here is that accommodation facility for tourism industry must be designed in different tiers. In addition, establishment of food shops and restaurants should also focus on income level of the different tourists. Here we want to state that local administration and business body should come forward to control this malpractice. In order to attract international tourists, some accommodation facilities should have all kind of services that are making available by our competitors. 6. Role of Financial Institutions: Tourism has yet to be recognized as an industry in our country. To establish or to recognize a concern as industry different organs of the society, business and government should frame a uniform code of policies where the role of financial institutions is in the front line. Short, medium and long-term project-financing needs to be made available to boost need-based portfolio investment in tourism sector. So, financial institutions, different business organizations and potential investors of this sector might develop a joint working policy to turn tourism into a full-fledged industry where concerned backward and forward linkage industries are equally treated as inevitable part of tourism advancement in Bangladesh. 7. Safety and Security Strategy Many of our tourist places happen to be quite vulnerable to security concerns. Most people believe that effective vigilance by the security agencies play vital role in maintaining security. In some cases, it is true that law enforcing authority can ensure safety and security. On the other hand, if we look into causes of the insecurity in one place, surprisingly it is found that most miscreants and trouble makers are from the locality. Consequently, moral, ethical and cultural upliftment of the local people, to a large extent, is the fundamental and sentinel for ensuring security of tourists. In the same vein, some quarters think that formation and the deployment of especial security force, which may realistically be called â€Å"Tourist Police†, can provide substantial security benefit along with regular security agencies. For example, an specialized police (Beach Police) are already in operation in Cox’s Bazaar but what has to be in the front line is that they need to be equipped so as to withstand against any disturbance from any quarter on beaches. Tourism as an industry can have all grounds to contribute to the national exchequer along with other industries. Perhaps, it sounds quite new when it comes up as industry in our country but tourism is one of the oldest industries across the world. As we look into the growth of tourism in the region, we do come to see bewildering facts that many countries of this region those developed quite a lot in industry did not have substantial natural advantages to turn tourism into industry; however, they for example, Nepal, Thailand, Malaysia, Sri Lanka and Singapore took effective and rational strategies to establish tourism as industry. At the same time, many countries of this region have earned considerable trust and financial benefit out of their tourism. Bangladesh as a country having enormous natural facilities and being at cross section of the land can be an illustrious destination of tourism. To make Bangladesh so, effective tourism strategies and contemporary product mix have no alternative. Therefore, categorization and segmentation of tourism product remain a challenging issue for our concerned strategies. As we understand, Bangladesh has dedicated room to develop tourism in the areas of hill, sea, history and culture. Concl usion The Sundarbans area is one of the most densely populated in the world, and the population is increasing. As a result, half of this ecoregions mangrove forests have been cut down to supply fuelwood and other natural resources. Despite the intense and large-scale exploitation, this still is one of the largest contiguous areas of mangroves in the world. Another threat comes from deforestation and water diversion from the rivers inland, which causes far more silt to be brought to the estuary, clogging up the waterways. A new Khulna Forest Circle was created in Bangladesh back in 1993 to preserve the forest, and Chief Conservators of Forests have been posted since. The direct administrative head of the Division is the Divisional Forest Officer, based at Khulna, who has a number of professional, subprofessional and support staff and logistic supports for the implementation of necessary management and administrative activities. The basic unit of management is the compartment. There are 55 compartments in four Forest Ranges and these are clearly demarcated mainly by natural features such as rivers, canals and creeks. The Sundarbans plays an important role in the economy of the southwestern region of  Bangladesh  as well as in the national economy. It is the single largest source offorest produce  in the country. The forest provides raw materials for wood based industries. In addition to traditional forest produce like timber, fuelwood, pulpwood etc. large scale harvest of non wood forest products such as thatching materials,honey, bees-wax, fish, crustacean and mollusk resources of the forest takes place regularly. The vegetated tidal lands of the Sundarbans also function as an essential habitat, produces nutrients and purifies water. The forest also traps nutrient and sediment, acts as a storm barrier, shore stabilizer and energy storage unit. Last but not the least, the Sunderbans provides a wonderful aesthetic attraction for local and foreign tourists.